Since its inception in 2004, Rapha has steadily climbed the ranks to become synonymous with high-quality cycling apparel. With its latest unveiling, the Rapha Performance Sportswear Pre-Fall 2024 Collection, the brand pivots slightly to merge everyday practicality with the technical prowess it’s famed for. This Pre-Fall 2024 collection boasts a blend of stylish outerwear, legwear, and tops designed not just for cycling but for the dynamic pace of daily life. Here, we delve into the details of this new launch, which seeks to cater to the modern commuter and casual exerciser alike, maintaining a cool yet functional aesthetic.
Rapha’s foundational ethos — to glorify the beauty and spirit of cycling — pulsates through this collection. However, the Rapha Performance Sportswear extends its reach beyond the bike. It aims to support a lifestyle in motion, whether that’s commuting across town, a casual jog, or managing daily tasks with ease and comfort.
Key Features:
- Technical Fabrics: Utilizing materials typically reserved for high-performance cycling gear, the collection promises durability and comfort.
- Versatility: Items such as the Men’s Tech Collar Jacket and Women’s Tech Jacket are crafted for all-day wear, capable of handling varying weather conditions and social settings.
- Aesthetic Appeal: The sleek design profile ensures that style is not sacrificed for functionality, adhering to the modern urbanite’s wardrobe needs.
The collection ranges from £15.00 for smaller accessories to £195.00 for the more intricate apparel pieces. Available globally from April 23, 2024, it can be purchased online at www.rapha.cc and at select Rapha Clubhouses in major cities like London, New York, and Tokyo.
The campaign, vividly brought to life by street photographers Sarah van Rij and David van der Leeuw, captures the essence of New York City’s vibrant street life through the lens of Rapha wearers. This choice of backdrop underscores the collection’s urban utility and aesthetic, positioning Rapha garments as not only functional sportswear but also as key elements of contemporary street fashion.
“Living and moving in the city requires both comfort and style in your clothing. We’ve made products with exactly this in mind using technical and functional elements from our performance cycling range, applied to lifestyle silhouettes. For someone like myself who lives in Amsterdam and commutes by bike daily, this is a dream come true. We’ve created pieces that work on the bike, without having to compromise on style, bridging the gap we saw in the market.” – Fayrouz Salem, Rapha Head of Lifestyle:
