“LAUNCHING TODAY on OKI-NI.COM  THURSDAY 26TH FEBRUARY”

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As part of oki-ni’s special editorial series, today sees the launch of
‘The Mystery of Maison Martin Margiela”,
with the intention of illustrating and unveiling some of the mysteries behind
the treasured Parisian brand.

Maison Martin Margiela has an epic 20-year history, and the much coveted brand remains veiled in secrecy as design masters. Oki-ni takes a look at the stories behind ‘the colour white’, ‘the label’, ‘the numbers’ and ‘replica’.

THE COLOUR WHITE
“Margiela’s use of the colour white is so often referenced in discussion about the brand it’s almost begun to become fabled. It’s evidently important, but why?”

THE LABEL
“The four white stitches provide a sense of anonymity that aligns the clothing with the wearer rather than the designer, re-enforcing the idea of the maison as just that – a maison, not a person.”

+ see the full post on oki-ni.com

.Shop Maison Martin Margiela at oki-ni.com