ASOS‘ initiative to collaborate with new and exciting creative talent, just got more exciting when they released this SS15 lookbook, photographed by Russian super-talent Gosha Rubchinskiy. Along with stylist Max Pearmain, they had creative direction of all aspects of the shoot – model casting, location and styling.

Gosha & Max have worked together before so they were the perfect team, bringing to life the new ASOS Menswear SS15 line with an honest and raw interpretation. The casting was clearly a key point, we love all the boys they used here and many of you will recognise the familiar setting of London’s Southbank. There are obvious influences from  Rubchinskiy’s skateboarding and streetwear passion, which align themselves perfectly with such a fresh collection for SS/15. Kudos to the full team. Shop ASOS